Invisible Museum Tours
The "Invisible Museum Tours" project involves artist-led virtual journeys through the world's finest museums, focusing on in-depth explorations of art masterpieces. The project aims to go beyond the surface, revealing the deeper meanings in the works of the great masters. It's a unique concept that combines art education and engagement through digital platforms.
Role: Lead Brand Designer
Overview: Create a distinctive brand identity for "Invisible Museum Tours," a pioneering project offering virtual tours of world-class museums and fine art collections. Tasked with developing a brand package that not only aligns with the parent company, Royal Talens, but also stands out as a unique entity.
Objective: The aim was to craft a brand experience that encapsulates the essence of exploring iconic artworks virtually, while also enticing art enthusiasts to engage with Royal Talens' professional art supplies.
Challenges: The primary challenge was to seamlessly integrate the overarching brand ethos of Royal Talens with the innovative, educational, and artistic nature of the museum tours. This was achieved by designing a brand identity that resonates with art connoisseurs and aligns with the corporate sponsor's image.
Impact: The branding successfully attracted the intended audience, enhancing the project's visibility and engagement. The brand identity resonated with art enthusiasts, encouraging them to explore and connect with art in a novel way.
Key Design Elements: Employed a sophisticated palette and elegant typography to reflect the high-quality art explored in the tours. The branding subtly incorporates elements from Royal Talens' identity, ensuring brand consistency while establishing a distinct voice for the Invisible Museum Tours.
"Working with Anna Rosenthal on the Invisible Museum Tours series helped us reach thousands of people internationally. Her exceptional graphic design skills and understanding of artistic nuances ensured our marketing success, making our project enticing and anticipated. Anna’s punctuality, professionalism, creativity, and dedication to excellence make her an invaluable asset to any collaborative endeavor. It's always a pleasure to work with someone who delivers outstanding results and shares a passionate commitment to the arts." - Zhenya G.