Royal Talens Art Education Program
Led the branding and design of print media for Royal Talens North America's Art Education Program. The project entailed developing handouts, flyers, brochures, and banners to promote the program to educators and retailers.
Role: Lead Designer
Overview: Led the branding and design of print media for Royal Talens North America's Art Education Program. The project entailed developing handouts, flyers, brochures, and banners to promote the program to educators and retailers.
Objective: The goal was to create a cohesive set of print assets that effectively communicated the program's tagline, "Engage, Inform, and Inspire." The materials needed to provide clear, enticing information to encourage participation in the art education program.
Challenges: A significant challenge was incorporating the program's tagline into the design to clearly communicate its meaning and benefits. This was achieved through strategic use of messaging and design elements, ensuring that the program's goals were conveyed effectively.
Impact: The project was highly successful, leading to a clear understanding of the program and increased conversions of customers inviting our art education director to their establishments.
Key Design Elements: Focused on cohesive messaging and clean, professional design elements. Ensured that all promotional materials communicated a fully realized and well-developed program, aligning with the program's mission to stimulate creative expression.
“I have worked with Anna Rosenthal for over six years on a variety of projects, including the Royal Talens Art Education Program’s branding and print media. Anna’s collaborative impulses have made her exceptionally well-suited to realize a vision, bringing our mission “Engage, Inform, and Inspire” to life through her outstanding design work. Her innovative approach to design challenges, combined with an intuitive sense of pictorial narrative, has resulted in significantly enhanced engagement and a clear understanding of our program’s objectives. Anna’s professionalism, creativity, and unwavering standards over these years have been invaluable to the success of our program’s outreach efforts.”
— Jeff O.