PixelFunder
Tasked with creating a complete branding package for PixelFunder, a new startup focused on indie game development and crowdfunding. The challenge was to establish a brand identity that resonates with the gaming community, while maintaining a friendly and welcoming vibe.
Role: Lead Brand Designer in Collaboration with Founder
Overview: Tasked with creating a complete branding package for PixelFunder, a new startup focused on indie game development and crowdfunding. The challenge was to establish a brand identity that resonates with the gaming community, while maintaining a friendly and welcoming vibe.
Objective: The goal was to design a brand that stands out in the gaming industry, using pixelated lettering and bright colors, and can be consistently applied across various mediums such as the website, social media, and trade show materials.
Challenges: The key challenge was to create a brand identity that not only appeals to gamers but also distinguishes itself in a crowded market. By using pixel letters and a vivid color palette, the brand was crafted to be eye-catching and memorable.
Impact: The branding has been highly successful in portraying PixelFunder as an established and trustworthy business, significantly enhancing its outreach and market presence.
Key Design Elements: The design prominently features pixelated typography and a bright, playful color scheme to capture the essence of gaming. The overall friendly and welcoming design approach makes the brand approachable for both game developers and enthusiasts.
"Working with Anna on PixelFunder's branding was an absolute game-changer for our startup (pun intended). Her creative genius brought our vision to life in a way that perfectly captures the spirit of the indie gaming community. Anna's strategic design language allowed us to create consistent, vibrant branding that could be easily applied to our website, social media, and trade show marketing materials. These brand standards made our new company stand out and significantly helped position PixelFunder as a trustworthy and engaging platform. Anna's professionalism, friendliness, and collaborative approach to design made a significant impact on our company culture. We couldn't have asked for a better partner to guide our branding efforts, and we recommend Anna to any business looking to make an enticing first impression on their future clients. " - Jason R.